98% of commercial lending broker websites are too slow and not built right. Is yours?

We've audited 200+ broker and lender websites. The benchmark is simple: if your mobile performance score isn't 95+, speed and UX are costing you trust (and leads). Want to see where you land?

Free website speed & performance audit

Enter your URL (and optional typical deal size). We'll run PageSpeed (mobile + desktop), Core Web Vitals, and estimate how much slow speed may be costing you in lost business.

Benchmark to aim for

95+

Mobile score target

Core Web Vitals

Pass

Consistent user experience

Feels instant

<1s

Top-performing first impression

The broker & lender website benchmark report

Your website is your first impression for $50K-$5M financing decisions. If it's slow, dated, or hard to use on mobile, prospects hesitate-before they ever reach out.

Speed

  • Target: 95+ mobile performance score
  • Meet Core Web Vitals consistently
  • 76% hard to use on mobile
  • Top sites load in ~1s (or less)

SEO

  • 94% have no schema markup
  • 87% have no blog/content strategy
  • 82% aren't ranking for their own name
  • Avg organic traffic: <100/mo

Lead Capture

  • 68% are phone + email only
  • 91% have no qualification tools
  • 0% have interactive calculators
  • Avg conversion rate: 0.5%

Trust Signals

  • 43% look like 2008-2012
  • 71% have missing images or dead links
  • 84% have no testimonials
  • 92% have no case studies

Common website patterns holding growth back

Built in 2011 visual design: outdated typography and low-trust layout.
Mobile is an afterthought: unreadable text and hidden CTAs.
Speed is holding you back: heavy themes and third-party scripts stall load.
No offer clarity: generic copy without concrete outcomes.
No lead capture: no qualification flow, no conversion tools.
Zero proof: missing testimonials, case studies, and credibility markers.